Digital Marketing Notes
Digital Marketing focuses on Context, Content, SEO, Brand, Budget, Strategy & Social media.
Digital marketing: is all about providing information about your product, services, or company to your potential customers to generate sales. The Internet is made up of social media and search engines. DM is nothing but marketing or sales.
In the year 2000, you had 10cr where you have invested and most of them would have invested in real estate
Real estate is going to be the future. Out of 7.3 billion 5 billion login to online. 6 months of digital marketing exp more than sufficient. Robotics or automation can think in digital marketing sense though digital marketing keeps changing. Current digital marketing jobs are great. Underpay is there in any industry.
MBA professionals must compulsorily learn digital marketing.
Less than 5 yrs of exp in any field can opt for digital marketing.
Half knowledge is dangerous. Digital marketing is like an ocean.
With Digital marketing you are going to create websites without zero knowledge of programming. Ecommerce websites and corporate websites using Content Management System ( CMS )
Ecommerce websites cost 25k to 30k.
Web blogs are 15k.
Website creation is one important concept of digital marketing.
How do you sell products and services on social media?
Business.facebook.com
It takes 90 rupees to reach 1000 people in India.
How to run campaigns on social media.
SEO: say you are the first time you are coming to Bangalore and staying in MG road. SEO is nothing but getting your website on the 1st Page of Google with relevant keywords without paying money it will take 3 to 6 months.
If you want your website on 1st page on google then you call up google and within 6 sec and this is SEM. Ad will be before the website in the search engine.
Pay per click is for keywords.
Amazon hires a PPC analyst that is monitoring the PPC for keywords.
Wholesale dress material in Surat.
You can check PPC using https://neilpatel.com/ubersuggest/
any keyword.
Content writing: it is every cup of tea. To write an ebook you have to write 100s of books. To write valuable content on the blog you have to view many blogs. There is an acute shortage of content writing.
Web & Google Analytics :
Email Marketing: email designing and email automating.
Mobile Marketing: People spend more time on mobile. How to design banners and chrome notification. How to create a simple android app.
Affiliate Marketing: Google Adsense,
Digital marketing can fetch you a freelancer or full-time job.
If you have a business these 2 are very important.
Learn website planning and designing with 30hrs
Social Media Marketing
Career opportunities :
Digital Marketing Executive - 2.4 to 4lac PA.
SEO Expert - 3lac - 5lac.
Social Media Expert - 2.4 to 5lac pa
Content Writer - 3lac - 6lac pa
Freelance consultant - 5lac - 8lac pa
Digital Marketing Trainer - 6lac - 12 PA
The trainer should have excellent soft skills and with 4 yrs of experience, one can become a trainer.
There is no digital marketing without content :
Only by creating valuable content, you are going to grow.
Graphic designing: Canva.com
1. logo
2.website Banner
3. Social Media Posts
Logo: 500*500 and website logo 300*200
Website Banner 1200*600
Social media post 800*800
Search for the logo in canva.com
Try to design two logos and never use photos in the logo.
pixabay.com for free images for your websites you have to scroll down and never use or copy images from other websites as it will lead to image theft.
Download an image and upload it into canva.com. left-hand side go to grid click on the text and add your text go to shapes and left-hand side element for background for text. Never create a fancy banner. You can search for website templates.
If you want to clipart only then use google images.
pexels.com is a good option.
take 30 mins create 3 banners.
Social media post is most important because you will be doing on a daily basis.
Designing is easy most difficult is content.
You can build a resume and visiting cards in canva.com in the search box.
Youtube thumbnail can be designed on canva.com
Create a 5 Social media post.
Min 3 Carousel.
Video creation :
Internet is made up of 3 kinds of contents :
1. Images.
2. Videos.
3. Articles and contents.
Videos :
1. Animated videos.
2. Self Shoot
3. Educational Videos.
issues with videos: editing, Script, story.
renderforest.com
1. create a video - add scene - Keyword in box worried - then insert scene then add a min of 8 scenes. then add music - then click on preview section - Video should always end with CTA: Call to Action.
You can also use Biteable.com.
Self-shoot - You are going to speak about a topic. It is useful for youtube. Create a video and mostly short movies. People love people. Inshot Mobile App for editing. Creating a video is easy but editing is tough.
Educational videos: zoom ( free version has 45 videos ).
Internet jobs are the best jobs to make a lot of money.
SEO is time-consuming and people are moving from SEO to SEM ( google pay per click ).
imgflip.com
Editing takes a lot of videos.
c> Educational videos :
Two things you want yourself to be displayed on the screen and not. Zoom is the one that you can use.
Start the meeting - Share screen - ppt.
The Internet is made up of Images, Videos, Articles.
imgflip.com
Digital marketing is moving from SEO to paid ads because is SEO is time-consuming.
imgflip.com
Generate and then copy the link and put in the URL
new tab and then right-click save image as.
Blogging: What is blogging?
Personal info, Blogging is content writing that is writing articles. Personal Blogging / Casual Blogging.
Food blogging, Travel Blogging, Business Blogging,
Business Blogging :
Technical writing and you have to be SME Subject Matter Expert.
SEO Blogging :
Writing articles to rank on the first page of google.
Business Blogging: 1 to 2 rupees for a word and good blogger can charge 5 rupees per word.
Niche: Always focus on the area of the internet. If you have to write a single book you have to read 100 books.
Sub Niche: Social Media Marketing
What are the problems in the area of the internet. What are people talking about your area of the internet.
answerthepublic.com gives all the thinks people are talking about in your area of interest.
Ubersuggest.com
First Blog: Can Digital Marketing Make you rich.
Please tell me your area of interest and Blog should contain min of 800 words.
Blog component :
Introduction, body - pointers, Conclusion, CTA.
The introduction should have 75 to 120 words.
Body: 400 to 500 words
1. Digital coaching
2. Great content
3. Digital coaching.
Call to Action: CTA
10 words.
Ex:
IF you like to share it
Please leave the comment.
Published :
A Website: best option.
B Blogger: not good
C Quora.
smallseotools.com
We will go to Plagiarism to check if the content is copied.
75 % of your content and content you copy should be less than 25%.
How to drive traffic :
1. Social media.
2. Linkedin
3. Email marketing.
4. Google search engine.
5. Quora.
When trying to write blogs include more images and gypsy from giphy.com
Go to Quora choose a question and now find the answer that has the highest views like more than 500 views and then there put your comment Click on my blog more information.
Homework :
Write lot of answers on Quora.
10 answers on Quora.
install Grammarly.com add to chrome to solve your grammar mistakes while writing.
Teach maths to students :
5000 profit * 100 cx/day * 30 =
More fees are not important more students are imp.
Social Marketing :
FB
Instagram
Linkedin
Twitter
Quora
All these platforms we have 2 types of accounts
Personal Account / Business Account.
Topicality : Features of the platform.
Age Group: Up to 40.
Min Age group: 13
Active Age Group: 30 to 55
Population: Urban
Both Tier 1, Tier 2
Tech-related gadgets: 16 t 24 than Instagram
Crockery: Facebook.
25 to 30 age group: these are active in Netflix, Youtube, all the diff platforms.
Facebook and Instagram is a must for any Business.
We cannot skip these two.
Create a Business account on Facebook.
You are going to create a Page
Ecommerce: Business or Brand.
Community: Digital Rohit
On facebook page click settings -> publish ->
country restrictions ( law and rules ) -> Age restrictions -> Page moderation ( blocking certain bad or competitive name words in comments or review page ) and upload a csv file to huge number of words -> Description and should have keywords -> Impressum : this page is managed by rohith ->
Create page username: most of time page username will not available so you include Hq, official, blr.
Organic marketing or Paid marketing.
Before marketing: there should be enough content.
Min of 15 postings on Fb and Instagram.
Posts like: animated videos, Well to avoid uncertainty we are going to create a content calendar.
1. single image - canva.com min 2
2. carousel image - canva.com min 2
3. blog min 2
4. Video. min 2
Money Making and lifestyle tips.- Tuesday
Myths vs Reality - Wednesday
Tools of the week - Carousel - Every Thursday.
Motivation - single image.- Every Monday
Content-type can change based on your business.
People log in to social media when they get bored.
Create electronic products.
Boost post is important options we will discuss later.
Insights: Analytics on the page.
Reach: Person just seen the post not taken any action.
Engagements: The person has liked or commented on the post.
scroll down: Organic reach paid reach so based on the graphs you can increase the post on that reach.
Reach and engagements are two imp metrics.
Min 50 post to go to insights.
Inbox: automated responses -> switch on instant reply -> Hi Thank you for contacting me Please drop me and I will contact you ASAP or any imp considering reaching me on the number.
Sorry, you had a bad experience with us we take the necessary action and make sure this will not happen in the future.
The personal touch is important.
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Facebook and Instagram ads.
1. small business to generate sales.
2. Big brands to build connections.
3. Freelancers to generate more leads.
There are 12 modules.
1. Create a business page
Admin bar : settings -> general -> Page visibility-> country restrictions -> age restrictions -> Page role : we can add min 2 admin roles. -> Page info : write about your page ->
Boost post -> basic method to advertise ads on Facebook. I want more engagements ( likes, comments, and share ).
Scroll down : Audience: internal reference.
Create a new Audience: Wedding services.
age - 20 to 45
Geographic - Bangalore
Gender
advanced demographics: education level,
choose the right people.
nearly engaged 8 months.
nearly engaged 12 months
More specific more cost for the ads
Interest-based targeting: not most imp
Behavior-based targeting: most imp: what brand phone are people are using.
Frequent international traveler.
Take a xl sheet and write down all the options.
for 100 rupees 900 people are going to see.
Good Ads copy using canva.com
Cost per click will be high for a beginner but when it increases cost per click will reduce.
More than Boost post we can use advanced ad manager.
In boost, post understands all the audience types and make a note in the xl sheet.
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Hosting:
Hostinger : Autoinstaller to install wordpress.
Select the domain name :
make note of website username & password.
Search for Wordpress and install Wordpress on the website. Wait for 24hrs for the website to live.
Go the website in the browser and if you find Hello world then your website is live.
How to connect to Hostinger when your domain name is purchased from big rock use the chat support for this.
For backend type digilocker.com/wp-admin in the browser.
Ecommerce website: 30k
corporate website: 20k
Landing websites: 5k
Importance of website :
Open a store in Bangalore in a particular area only those people will be available.
Open an online website greater audience
After creating a website digital marketing is must then the website will be waste.
Types of websites :
Static and dynamic.
The Internet is equal to earth. If someone wants to locate you on earth then you will give you an address and same thing for your organization we have a domain name.
Domain: Godaddy, Bigrock.in, Namecheap
Normal and premium domain names
Check whether the domain name is available for the client or not. Check whether is normal or premium.
For Ecommerce websites, go for .com
If .com is not available then go for .in
dummy website then .online
Website hosting / Web Server: It is like purchasing land or space on the internet.
Awardspace gives 1gb.
Digital Ocean
Hostinger / Godaddy
8GB bandwidth : 1000 visitors.
100GB bandwidth: 12000 visitors.
Types of webserver/hosting:
Single Web hosting: only one website
Multi web hosting: limited to 5 max 100.
but recommended is 5 because if one website is going for a toss then other websites get affected.
Purchase hosting for a longer period of time.
Ecommerce website: Business web hosting
We use CMS ie WordPress and it is highly recommended.
Hostinger: H panel -> Click on Auto installer -> Go to Wordpress -> there are alternatives to WordPress there are 33% websites are created using WordPress.
In other than Hostinger we have C Panel.
In order to check whether the WordPress is installed perfectly please go to the website address and see if you see HELLO WORLD.
You can raise chat support if you have purchased the domain names from other than the same hosting account. You have to paste code.
24hrs is required if the domain and hosting at diff places.
domainname / wp-admin is the backend.
Login to the backend of the website for advanced features click on settings -> General and then choose tag line for the website.
Setup Theme of the website: ie skin for the website. you can choose keywords like retail business, newspaper, eCommerce.
Astra is the best theme in the world.
How to create pages so click on the left-hand side on page and then click on add new so Home, contact, about and publish.
Plugin increases the functionality of WordPress there are 50k but 15 is sufficient.
Click on plugin -> add new -> Elementor install and activate it. -> click on installed plugin then activate the plugin -> left-hand side Elementor is seen
-> Go to the home page and edit with Elementor and whatever you see in Elementor are called widgets. -> drag and drop image and then upload the image.
-> Click on the plus icon on elementor and add a section.
-> Go to style and do the editing. click on update which is nothing save.
-> Edit text editor -> Typography and increase the size of the font.
-> Get used to all the widgets in elementor and then choose text editor for paragraph,
-> Click on plus and add a section of 3.
Go to widgets and then insert video and if you want the video to be large then you can drag and drop the video.
-> Go back to widgets go to google maps then enter the address.
-> Explore all the widgets and see how they work.
-> Exit to dashboard.
-> After activating elementor then go to the pages and edit with elementor.
-> Other important plugins are
1. Contact Forms: Ninja forms, WP forms,
Go to plugin and click on plugins and then install Ninja Forms or WP forms are best and also contact form 7.
Go to Ninja Form in the left-hand side and then add the form
You can delete the existing form and you can add a new form by creating a new one.
click on plus symbol and add the info and then publish.
click on preview form.
Emails & actions : success message and then click on publish.
Form is never a standalone page. Ie it is never a single-page website but it is integrated with the website.
every form has a shortcode, you have to copy it and go to the home page then click on edit with elementor then use the widget shortcode the paste the code you will have the form wherever you want.
You have to integrate the form into the home or contact page.
Once the customers enter the information and submit and then it goes to the admin.
After Elementor plugin and 2 and imp plugin is Ninja forms.
Chat: Tawk.to, WhatsApp, Messenger.
WhatsApp is the best option.
Whenever you want to add an option on to website you have to click on the plugin and then click on the plugin and add new.
Click to chat and install and activate.
Then enter all the details.
save changes.
tawk.to website to talk to people online live.
Go to tawk.to and create an account and then go to wp-admin and then plugins and then install tawk.to plugin.
Enter the username and password.
WP-chat or Facebook messenger.
Always go for one of them.
For Backups :
1. Manual Backups.
2. Automatic Backup.
1. Manual Backups : go to plugin - add new - All-in-one WP migration - this is imp and mandatory for website crashes all your work is wasted and every month you have to do manual backup becomes easier to recreate it.
You have to take backup always before you give it to your client.
Say your website is crashed and you have to install Wordpress and activate the plug All-in-one WP migration.
Select import and import the file from the local machine. Max upload is 128 MB.
One website is created you have to export to File.
Add a new plugin called topbar.
Download my ebook you can give the URL button.
Say you have coupons, you are launching ebook then you can use topbar.
You can deactivate the plugins whenever you want.
Assignments: write down 20 plugins' most useful plugin and write info about it in xl sheet.
Appearance Theme: Astra and it is the most flexible theme.
Left-hand side please click on Astra plugin options.
Install the imported plugin and see the library.
Astra starter sites: click on free and you have diff themes to choose from.
Whatever is close to my business then choose on.
Import site and wait for 5 mins.
view site.
Dummy content has to be replaced with original content.
If you want to edit the home page then click on edit with elementor.
Theme forest website for 40k Wordpress themes. All of these are ready-made themes.
Click on import and if you want to edit always use elementor.
Search for photography, furniture and click on live preview you can buy, and it's decent enough.
Elementor is best and easy to use editor.
Always use themes that are built with elementor.
Crackforest.com there are several themes.
Click on the live preview and submit it to the client for selection.
Crack forest is legal.
https://1000themes.com/ is more than enough for freelancer business. You also get a premium plugin.
Headers and footers.
Appearance in the left-hand side -> menu -> click on the dropdown and click on remove.
After adding a menu and go to the front end of the website and reload the website.
Logo: Appearance - customize -
If you using elementor then editing footer becomes easier. Go to plugin and search for Elementor - Header or footer builder.
click on publish.
click on Elementor - Header or footer builder then delete unnecessary footers.
Elementor -> widjets.
Add SEO plugin onto WordPress.
Creation of Blogs is most important for a website for your website to gain traffic and rank higher on google.com
To create a blog: Add new post -
section of two: one section is the image and the next section is text and update.
Right side categories :
add a new category -
name: sales
I will be writing about diff topics.
scroll down and click on update.
If you change the menu then you to go appearance - menu.
Assignment: Write 2 or 3 blogs.
E-Commerce Website :
Yes, WordPress website is best for E-commerce with the right techniques.
Install the plugin: WooCommerce.
you will also get a product plugin in the left-hand side.
Click on the plugin.
click on product give price.
enable stock availability
Product long description.
Product - attribute
Always a variable product and not a simple product.
GST - plugin - add new - product fees - Woocommerce Product fees and this is the best plugin
if the plugin is not working then deactivate and activate it again.
18% GST for software.
Multiply fees by quantity should be checked.
Price of the product inclusive of the GST fee.
Email is free of cost.
Sms integration is chargeable.
The client wants to print out in invoice format :
Plugins: add new: PDF invoices. this is the best one.
Go to PDF invoices
woocommerce - settings - shipping
create a shipping zone
1st Zone India.
Logistics of products: as weight increases price decreases.
Create 10 shipping rules.
Woocommerce: Add coupons.
Shiprocket : install plugin
all shipping charges come to WordPress backend.
you have DTDC also.
Shiprocket is highly recommended.
SMS notification : Under woocommerce email notification is automated. Woosms for sms notification. 20paise per sms.
SMSLane plugin is also available. 20 paise per sms will be charged.
Payment gateway integration :
You cannot tie up with many banks as the paper is heavy. So we are going to tie up with third party who is tied up most of the banks.
Instamojo charges 2%
Razorpay charges 2%
Payumoney
International
Overseas Paypal
1. Instamojo for Woocommerce: settings: Payments :
Cash on delivery.
The savings bank account is more than sufficient.
To check whether the payment gateway is activated is to check the product.
How to get Freelancing in WordPress :
Freelancing is not everyone's cup of tea.
You should have a lot of patience.
As Freelancer, no registration is not required.
No Tax No GST is not required and also only when your turn over is over 40 lacs.
Never start without 40 to 50% advance.
Every Client will ask for your portfolio.
Every expert was once a beginner.
Most of the time use ready-made themes. Blueprints and ask the clients to check the mobile version.
Most of clients may not know that these themes.
You need to join business and startup groups than digital marketing groups because digital marketing groups you get competitors.
Marketing Automation
1. Automate the lead generation
Create a chatbot and deploy it on the website.
2. Automate the Workflow.
Digital traffic has two kinds of traffic.
1. Direct 2. Indirect.
Search Engine: Organic & Paid.
Social Media: Organic & Paid.
Flipkart: Direct traffic is more.
ASSUME: you are making ASS btw U & Me.
Similarweb.com
Google Analytics plugin.
GA Google Analytics is the best for Google Analytics.
Hover Box can also be implemented.
Traffic can be generated by :
1. Social Media
2. SEO
3. Email.
Direct Traffic = Branded Traffic.
Indirect Traffic = SEO - Organic & paid; Social media - organic and paid; Email.
ASSUME: If you are assuming in digital marketing then you are making Ass U and Me.
Google Adwords is now called Google Ads. Adsense Google is paying you money to show ads on your website.
Adwords is you pay google for advertising your ads.
ads.google.com
signup
Create a new account.
Switch to expert mode.
Be careful while choosing timezone and currency.
The account is created.
Once the account is created and now let's understand the basic structure of Google Ads.
Campaign Types :
1. Search. - 55 to 60% most important.
Buy mac book in the search box in search engine: its start Ad.
2. Display
3. Video: Audience Based Campaigns.
4. Shopping. - Ads on Youtube and on google.com on right-hand side sponsored.
Google is going to optimize the ads
select website traffic.
There are 4 steps
step 1: Campaign step 2 Ad group 3 Ad copy
Campaign name: for our internal reference.
Network: where should I show my ads
Location: advanced search - Bangalore and exclude pin codes.
Website designing across Bangalore makes sense.
Target :
Show ads in google English
Audience :
Budget: it is the most important: we have to use Reverse Mathematics: Vikas how many leads you want every day 400 leads. Conversion rate is 10% say for example if you want 400 leads you want 4000 clicks
go to Ubersuggest.com search for mobile adapter it is 3 rupees per click 4000*3 =12000.
If a client wants 10 leads and you need 100 clicks and find the cost per click for that keyword in ubersuggest and find the cost and go ahead.
Two types of bidding: CPC and CPM.
Cost Per clicks
Cost per Mile ( 1000 clicks )
Type online rental agreement in url.
SEO :
SEO is nothing but say for example you are visiting for first time in Bangalore and planning to visit MG road for the best food and now you enter the cafe in MG road is the keyword and it will take 6 months without paying money.
Two things to do in SEO.
1. Keyword research. - Type of keyword and how to choose.
Always choose a medium tail keyword.
Search volume: min 500 people should for search for it.
Keyword difficulty: 30-60 12 months and 80% never touch the keyword.
Onpage SEO: something you do on the Website. 30% 20 factors.
Offpage SEO: 60% 2 factors ie social media.
Technical SEO :
1000 Points :
1000 Points:
100000 Points : backlinks from .gov or .edu
How do we get backlinks from these websites?
DA: Domain Authority of my website to be reduced.
The more we give our backlinks more our Domain authority will reduce.
SEO :
1st step: Keyword research.
types are short tail: 2 words: Digital marketing
Medium tail : 3 to 4 words: Digital Marketing Agency
Long tail : 4+: Digital Agency in Bangalore.
Search volume: 500 is decent :
Search difficulty : 0 to 30 : 3 months
31 to 60 6 months
60 to 80 12 months.
https://app.neilpatel.com/en/ubersuggest/overview?keyword=Borewell%20services%20in%20bangalore&locId=2356&lang=en
https://analytics.google.com/analytics/web/provision/#/provision
All the best all will get a job because this is a fast-growing field.
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